Skylar Mackey

Student at Colorado State University

Currently Studying: Business Marketing

Specializes in: Social Media MArketing

Digital Marketing Skills

WORDPRESS WEB DESIGN

Using WordPress for web design is a key skill of mine because it enables me to create versatile and user-friendly websites efficiently. WordPress’s vast array of themes and plugins allows for customizable designs and functionalities, catering to diverse client needs. Mastery of this platform ensures that I can deliver high-quality, responsive websites that not only look professional but also perform well across various devices, making it an essential tool in today’s digital landscape.

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Search Engine Optimization

SEO is important because it boosts a website’s visibility in search engine results, driving more organic traffic. This leads to greater reach and engagement with potential customers, ultimately helping businesses achieve their marketing goals more effectively.

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Social Media Marketing

Social media marketing is one of my skills because I effectively create and manage engaging content across various platforms to build brand awareness and drive customer interaction. My ability to analyze performance metrics and adjust strategies ensures that social media campaigns resonate with target audiences and achieve desired results.

Certifications

Google Analytics

Google Analytics Certification is vital because it proves my ability to analyze and interpret website data, providing valuable insights for optimizing digital marketing strategies. This certification highlights my skills in tracking performance, understanding user behavior, and making data-driven decisions to enhance overall business outcomes.

Google Adwords

Google Ads Certification is crucial because it confirms my expertise in creating and managing effective pay-per-click campaigns, optimizing ad performance, and maximizing ROI. This certification demonstrates my ability to leverage Google Ads tools and strategies to drive targeted traffic and achieve measurable results for clients.

Hootsuite Social Marketing

Hootsuite Social Marketing Certification is important because it validates my proficiency in managing and optimizing social media campaigns across various platforms. This certification highlights my ability to leverage Hootsuite’s tools to enhance engagement, track performance, and drive effective social media strategies.

Inbound Marketing

Inbound Marketing Certification is important because it demonstrates expertise in attracting and engaging potential customers through strategic content and optimized digital tactics. Having this certification showcases my ability to effectively drive leads and conversions by leveraging proven inbound marketing techniques.

Contact

skymack@colostate.edu

416-122-2882

123 Street Ave. Toronto, ON

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